Board Members


Cherry Marketing Institute

Mike Van Agtmael - Chairman

Jeff Send - Vice Chairman

Terry Sorenson - Secretary

Marc Rowley - Treasurer

Dan Sievert- Board Member

Jay Jollay - Board Member

Melanie LaPerriere - Processor Member

Sarah Schlukebir - Processor Member

Gary Kaberle - Outside Director 

Julie Gordon - President/ Managing Director

Michigan Cherry Committee

Dave Smeltzer - Chairman - Tart Cherry Member

Andy Riley - Vice Chairman - Tart Cherry Member

Daryl Peterson - Treasurer - Sweet Cherry Member

Mark Schilling - Secretary - Tart Cherry Member

Paul Hubbell - Sweet Cherry Member

Benjamin Lacross - Tart Cherry Member

Joseph Murvin  - Sweet Cherry Member

Greg Shooks - Tart Cherry Member

Michael DeRuiter - Tart Cherry Member

Heather Throne - Michigan Department of Agriculture

James Flore - Michigan State University 

Julie Gordon - Executive Director

Michigan Tree Fruit Commission 

Jim Nugent - Chairman

Fred Koenigshof

Jim Engelsma

Mark Miezio

Steve Thome

Mike VanAgtmael

Bruce Veliquette

Trever Mechum

Chuck Rasch

Upcoming Meetings

Michigan Cherry Committee Board Meetings

December 7, 2020 @ 9:00 a.m.

Zoom Meeting 

Meeting ID: 897 0142 3880

Passcode: 029623

December 8-10, 2020

Hort Show/ Expo - Virtual

March 3, 2021 @ 9:30 a.m.

CMI Board Room - Dewitt, MI

March 23, 2021 

Ag Day @ the Capital

May 26, 2021 @ 9:30 a.m.

CMI Board Room - Dewitt, MI

September 8, 2021 @ 9:30 a.m.

CMI Board Room - Dewitt, MI

December 6, 2021

Research Review - 9:30 a.m.

Board Meeting - 3:00 p.m.

Amway Grand Plaza- Grand Rapids, MI

December 7-9, 2021

Hort Show/ Expo - Amway Grand Plaza

Michigan Tree Fruit Commission Board Meetings

January 13, 2021 @ 9:30 a.m.

Kent County Extension Office

March 17, 2021 @ 9:30 a.m.

Michigan Apple Committee Headquarters

June 16, 2021 @ 9:30 a.m.

West Central Research Station - Hart, MI

August 11, 2021 @ 1:00 p.m.

MSU Southwest Michigan Research Station - Benton Harbor, MI

*Meetings will be held in-person if able to adhere to Public Health Orders that are in effect.


Mission Statement

The mission of the Cherry Marketing Institute Inc. is to increase the sales and use of cherries by expanding the market domestically and globally. To do this we need an effective staff of people dedicated to its grower membership, working in union with all other industry segments to market cherries effectively.



The information on this site is listed as a courtesy. 

Cherry Marketing Institute (CMI) does not endorse or favor a specific brand or product. Our intention is to provide supportive information regarding the U.S. tart cherry industry.  

Non-Discrimination Statement

In accordance with Federal law and U.S. Department of Agriculture policy, this institution is prohibited from discrimination on the basis of race, color, national origin, sex, age, religion, or disability. To file a complaint of discrimination, write USDA, Director, Office of Civil Rights, Room 326-W, Whitten Building, 1400 Independence Ave, SW, Washington DC 20250-9410 or call (202) 720-5964 (voice and TDD). USDA is an equal opportunity provider and employer.

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