Board Members

Cherry Marketing Institute 

Mike Van Agtmael - Chairman

Jeff Send - Vice Chairman

Terry Sorenson - Secretary

Marc Rowley - Treasurer

Dan Sievert- Board Member

Jay Jollay - Board Member

Melanie LaPerriere - Processor Member

Sarah Schlukebir - Processor Member

Gary Kaberle - Outside Director 

Julie Gordon - President/ Managing Director

Michigan Cherry Committee

Dave Smeltzer - Chairman - District 1 - Tart Cherry Member

Andy Riley - Vice Chairman - District 2 - Tart Cherry Member

Daryl Peterson - Treasurer - District 2 - Sweet Cherry Member

Mark Schilling - Secretary - District 3 - Tart Cherry Member

Paul Hubbell - District 1 - Sweet Cherry Member

Benjamin Lacross - District 1 - Tart Cherry Member

Joseph Murvin - District 2 -Sweet Cherry Member

Greg Shooks - District 1 - Tart Cherry Member

Michael DeRuiter - District 2 - Tart Cherry Member

Heather Throne - Michigan Department of Agriculture

James Flore - Michigan State University 

Julie Gordon - Executive Director

2020 Meeting Schedule

September 9, 2020 at 9:00 a.m.   

Zoom Meeting ID: 813 7921 3320

Pass code: 048960


December 7, 2020: 

Research Review @ 9:30 a.m.

MCC Board Meeting @ 3:00 p.m.

Amway Grand Plaza – Grand Rapids

Michigan Tree Fruit Commission Board Meetings

August 12, 2020 at 9:30 a.m.

Zoom Meeting ID: 975 0897 0540

Pass code: MTFC



Mission Statement

The mission of the Cherry Marketing Institute Inc. is to increase the sales and use of cherries by expanding the market domestically and globally. To do this we need an effective staff of people dedicated to its grower membership, working in union with all other industry segments to market cherries effectively.



The information on this site is listed as a courtesy. 

Cherry Marketing Institute (CMI) does not endorse or favor a specific brand or product. Our intention is to provide supportive information regarding the U.S. tart cherry industry.  

Non-Discrimination Statement

In accordance with Federal law and U.S. Department of Agriculture policy, this institution is prohibited from discrimination on the basis of race, color, national origin, sex, age, religion, or disability. To file a complaint of discrimination, write USDA, Director, Office of Civil Rights, Room 326-W, Whitten Building, 1400 Independence Ave, SW, Washington DC 20250-9410 or call (202) 720-5964 (voice and TDD). USDA is an equal opportunity provider and employer.

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